“NONARTIFICIAL MEXICO”

To celebrate Burger King Mexico’s campaign for their new no-artificial flavors and colors menu, we flew in the face of typical fast food advertising and lifted up real, everyday Mexicans enjoying Burger King food in the least artificial way imaginable.

We launched with an integrated OOH campaign, going against the category conventions of 70 years of fast food advertising. Shirking the typical portraiture of beautiful models and actors with perfect hair and makeup, we hired a team of photographers who toured the real Mexico for two months to capture locals eating their non-artificial burgers and fries in the most real and honest moments possible.

The campaign exalted everyday Mexicans and celebrated them further by hanging the moving OOH portraits in Mexico City’s Photography Archive Museum. The arresting images cut through the artificial advertising already saturating Mexico’s market, leading to 95% brand awareness and 98% positive brand sentiment as a result.

We used the launch of Jay-Z’s autobiography “Decoded” to bring Bing to the forefront of pop-culture and gave millions of Jay-Z fans a reason to use Bing Search and Maps.

We started by putting every single page of Jay-Z’s autobiography into media spaces around the world; all 350 pages were put in locations relevant to each individual page's content. Fans around the world could actually walk Jay-Z's path, experiencing his story right where it happened. Over the course of the month-long campaign, fans assembled the book digitally at bing.com/jay-z before it hit stores. 

Getting a song stuck in your head and not knowing what it is can be really annoying. To solve this age-old problem, Google used advanced machine learning to build a search engine that analyzes humming and helps people identify their earworm. We called it Hum To Search.

We launched the new feature with a 360 campaign that included broadcast films, a partnership with James Corden’s Late Late Show, we created the first-ever Billboard chart of the most hummed songs in the world, and we even got the world's most famous hummer (AKA Kid Cudi) to demonstrate the feature to his millions of fans.

CUBS WORLD SERIES AD

As a kid who grew up going to Cubs games, I can’t believe I had a chance to watch them win a World Series in my lifetime. If that wasn’t amazeballs enough, I got to create this Nike commercial that ran seconds after their victory. The film was accompanied with an outdoor campaign rallying the city along with Nike apparel that used our headlines.

Also, Willy Nelson thought what we did was cool. 

JORDAN & CHELSEA'S BOOKING.COM WEDDING

For Booking.com’s American launch we created a huge campaign around the real life wedding of celebrity couple, Jordan Peele and Chelsea Peretti.

“Jordan and Chelsea’s Booking.com wedding” told the story of our couple and their celebrity friends on the lead up to the big day and how Booking.com at the heart of it. It was a strange experiment that blurred fact and fiction.

In 2020, more than half of Black-owned businesses were expected to close as a result of COVID-19. So we immediately set out to create the Black Owned Badge, a new way for businesses to identify as Black-owned and for millions of consumers to find them in Google Search and Maps. We created a 360 campaign that resulted in 96,000+ businesses signing up, delivering help at scale when businesses needed it most.

CELEBRITY TAP

We took branding tap water a step further by branding and bottling the most famous celebrity faucet water in the world.

The Ultimate Deluxe Platinum Celebrity Tap Pack [Limited Edition] included bottles of real tap water from the real famous kitchen sinks of the stars. By putting a value on a celebrity's tap water, we raised funds for UNICEF while raising awareness for the world’s need of clean water.

It Takes Two is a co-op game where you play through a couple's history together in a fantastical world.  A game this unconventional needed marketing that broke with industry norms. To do this we created a social experiment where we found couples that had lost their spark and grown bored with one another. We had them play "It Takes Two" together over the course of days and just watched what happened. This film is the result. 

DON’T VOTE HUNGRY
ELECTION CAMPAIGN

You're not you when your hungry and that can be a problem on Presidential Election Day. That's why Snickers wanted to remind you to Don’t Vote Hungry. This national campaign urged Americans to eat a Snickers before voting to avoid making a regrettable decision on their ballots. The campaign made national press in major cities across the U.S. and brought Snickers into political conversation in the weeks leading up to the election.

Puma, The United Nations, and football star Samuel Eto’o team up to save planet Earth for the World Cup and demonstrate biodiversity in a new way.

It was Kobe’s drive for innovation and invention that would make him reigning king at anything he decided to do. 

If you asked him to make a chair, it would put Herman Miller out of business.  Ask him to make a car and he’d make Tesla his bitch. Kobe Mattress, Kobe Lawn Mowers, Kobe’s Kobe Beef: any product prefaced with the name Kobe, and you’d better believe that product withstood the hard-pressing Kobe criteria for relentless innovation.

Kobe could make anything amazing. Introducing the Kobe Collection. The finest collection of Kobe gear to ever hit Foot Locker shelves.

We rented a billboard in South Oakland and treated it as canvas to have a conversation with the local community. Calling ourselves a Haha Ok, a “Fully integrated single-billboard ad agency”, we created a fun experiment every month that pushed the bounds of traditional media.

URL: hahaokcorp.com
IG: instagram.com/hahaokcorp

Honored to have gotten to shoot with one of the funniest, kindest and out of control humans on the planet. Robin went off script and we held on for the ride.

2020 was a historically difficult year. But Google trends data showed how the world was searching for hope in a time of uncertainty. Throughout the year we delivered marketing that celebrated front-line workers, championed parents during the pandemic, and celebrated black trans women during a time of unprecedented violence.

Signing up for Twitter is scary. Not only due to papa Trump, but also because there's a lot of steps that make it seem harder than it actually is. We were tasked with creating a educational, hard-hitting "how to" tutorial....which we ignored. Instead, we created an epic film that used comedian Romesh Ranganathan to hold your sweaty hand and take the fear out of joining Twitter. 

Immigration divided America during the holiday season of 2018. To aid United We Dream in their fight for Immigration Reform, we created Carols Beyond Borders. A bilingual Christmas songbook that invited protestors to sing for change in Washington, at the border, and outside the offices and homes of oppositional congressmen. (Which were provided inside the songbook)

The songs themselves were classic Christmas Carols we all know and love, but injected with a powerful spirit of inclusivity to be more representative of all the immigrant perspectives.

Together we fought hate with Christmas spirit. We changed minds with song. And maybe we helped a few hearts grow a few sizes in the process.