Black-Owned

In 2020, more than half of Black-owned businesses were expected to close as a result of COVID-19. So we immediately set out to create the Black Owned Badge, a new way for businesses to identify as Black-owned and for millions of consumers to find them in Google Search and Maps. We created a 360 campaign that resulted in 96,000+ businesses signing up, delivering help at scale when businesses needed it most.

The integrated campaign launched with a docu-style film about family owned Memphis restaurant named the Four Way

Local celebrities weighed in on their social channels, sharing their favorite Black Owned small businesses from their home towns.

We even ran local newspaper ads, magazine print, and OOH driving customers to Black Owned businesses that needed it the most.