The ultimate barbershop

UFC fighters are famous for outrageous hair, so for International Fight Week we built The Meta AI Ultimate Barbershop: a 4,000-square-foot pop-up where fans could try on their favorite fighters’ signature cuts using Meta AI mirrors, then get the look for real.

UFC fighters surprised fans in the barber’s chair. Thousands lined up. Millions watched online.
Meta engagement hit record highs. And the best part? Fans didn’t just see the future of AI. They wore it.