The Kobe Comeback

If an Achilles injury could end Kobe Bryant’s career, he wouldn’t be Kobe. So 48 hours after the injury, we launched a film with Ice Cube to remind the world he has nothing left to prove. But he will anyway.

The film received 10M live games and repeated sports network airings. 60M direct fans on Nike's global channels, and viral shares. 15-30 million viewers from earned media in sports blogs, newspapers, and tabloids.