If Kobe Bryant let an Achilles injury end his career, then he wouldn't be Kobe Bryant. Days after the legend’s injury we worked with Ice Cube to create this film to let the world know Kobe doesn’t have anything left to prove. But he will anyways.
While at Droga 5, I worked with Fuseproject on the release of Puma's Clever Little Bag to replace the brand's shoeboxes, kicking off Puma's next phase in its sustainability program. The bag uses 65% less cardboard than the typical shoebox and reduced Puma's water, energy and diesel consumption from manufacturing by more than 60% a year.
I like working in a lot of different mediums. I actually got my start writing radio ads.