Our Super Bowl campaign launched with an intimate video of Lady Gaga at Shangri-La Studios, recording her modern take on Fred Rogers’ classic, “Won’t You Be My Neighbor?”

On game day, Lady Gaga's reimagined track and Mister Rogers’ timeless message became the heart and soul of Rocket and Redfin’s Super Bowl commercial.

Making good on Rocket and Redfin’s promise to help create more neighbors, in a world first, we hid a real $1,000,000 home in our Super Bowl commercial. The first person to find it in the Redfin app, wins it.

More than 250,000 people logged into Redfin hoping to uncover the six clues hidden in the commercial. In the end, the Murphy family won the life-changing house, and a neighborhood welcomed its newest neighbors.