MR BEAST CRASHES COMIC-CON

To launch the exclusive line of MrBeast Lab Toys, we crashed a 50 foot tanker right outside the doors of Comic-Con in the middle of the night. As thousands of fans lined up at the slime-covered street, workers in hazmat suits unveiled an interactive toy store waiting inside.

Fans at the activation were the first to be able purchase MrBeast’s vinyl collectables. Outside the spill zone we even placed ‘toxic’ slime dunk tanks where fans could reach in to find the rarest MrBeast Lab Toys

Building The Tanker

Working with 60 Grit, we constructed the 50 foot tanker entirely from scratch, dedicating hundreds of man-hours to bring every inch of the interactive toy store to life.

Influencer Kits

We didn’t just send invitations to influencers, we built cryptic briefcases that could only be unlocked through solving a secret code.

Mr Beast Lab toys became the #1 selling toy in America, selling out across the country.