Hum to search

Getting a song stuck in your head and not knowing who sings it is really annoying. To solve this age-old problem, Google used advanced machine learning to build a search engine that analyzes humming and helps people identify their earworm.

We launched “Hum To Search”with a 360º campaign that included broadcast films, a partnership with James Corden’s Late Late Show, a first-ever Billboard chart of the most hummed songs in the world, and we even got the world's most famous hummer (AKA Kid Cudi) to demonstrate the feature to his millions of fans.