Hahaok

You know how sometimes an inside joke goes too far? That’s exactly what happened when Sam Dolphin, Mea Cole Tefka, Rohit Thawani and I created HahaOK, the world’s first fully-integrated single billboard ad agency.

We rented out a billboard in west Oakland and treated it as a canvas to have a conversation with the local community.

Every month or so, we created a new experiment that pushed the bounds of traditional media.

The Idea Swap Billboard

For our first billboard, we sat directly beneath it every Sunday morning and swapped our “creativity” for whatever local businesses or individuals were willing to trade.

We swapped Hector some logos for his delicious melons. We helped Maria name her baby for a unicorn keychain. We traded PMH some brainfarts for a scented candle. We got stoned and helped brand a weed company. We sat in the sun and wrote headlines for a tanning oil.

Graffiti By Numberz

We noticed our board kept getting tagged with crappy graffiti. So, for this month’s install we gave local vandals a helping hand and successfully go them to engage with our board.

Lil Money

A friend of ours has a hairless guinea pig that likes to eat money. We thought it would be a fun experiment to see if people would Venmo “lil money” their delicious dollars. 💵🐁

For the first few dollars, we just created content around the little guy chewing and sleeping on the delicious human currency. But as hundreds came in we got more creative with the responses; rewarding those who Venmoed with fun films and giving Lil Money a lot of loving attention in the process.