At a time when trust between neighbors is at an all-time low, we launched an integrated Super Bowl campaign for Rocket x Redfin centered around bringing back Mr Roger’s message of belonging and neighborliness. Together with Lady Gaga, we started by reimagining his classic song as a modern anthem for kindness.

The Activation

Making good on Rocket and Redfin’s promise to help create more neighbors, we hid a real $1,000,000 home in our Super Bowl commercial.

The Super Bowl Film

On game day, Lady Gaga's reimagined track and Mister Rogers’ timeless message became the heart of Rocket and Redfin’s Super Bowl commercial. More than 250,000 people signed up for Redfin hoping to uncover the clues hidden in the commercial.