Won’t You Be My Neighbor?
Mister Roger’s asked this simple question decades ago, and it feels even more urgent today. With trust in our neighbors at an all-time low, we launched an integrated Super Bowl campaign for Rocket x Redfin centered around bringing back Mr Roger’s message of belonging and neighborliness.
Teaming up with Lady Gaga, we transformed the classic song into a modern anthem for kindness.
THE ACTIVATION
Making good on Rocket and Redfin’s promise to help create more neighbors, we hid a real $1,000,000 home in our Super Bowl commercial.
THE SUPER BOWL FILM
On game day, Lady Gaga's reimagined track and Mister Rogers’ timeless message became the heart of Rocket and Redfin’s Super Bowl commercial. More than 250,000 people signed up for Redfin hoping to uncover the clues hidden in the commercial.
In the end, the Murphy family won the life-changing house, and a neighborhood welcomed its newest neighbors.